Dentistry’s #1 team building and learning experience! The Crown Council Annual Event is the only meeting in dentistry with the singular focus on helping you Create a “Culture of Success” in your practice—and, in your personal and professional life. You will learn to be a better leader, a better team member, and a better dental professional in serving the valued patients in your practice.

JANUARY 29TH - 31ST, 2026

The 2026 Event will be held in Salt Lake City, UT

We hold the event early so you can start your new year out right with planning, focus and the right goals.

The average high in Salt Lake City, UT in January is the average high temperature is around 37°F (3°C), and the average low is around 23°F (-5°C). There is always a possibility of snow.

Crown Council member doctors, their spouses, and their team members.

We also include (by invitation only) our Crown Council Resource Partners. The Resource Partners are businesses that provide a product or service within the dental industry.

Usually about 1,000.

• RSVP as soon as possible.
• Make your airline, hotel and transportation reservations.
• Take a look at the 2025 Qualified Program and work on becoming Qualified.
• Nominate your doctor, your team, or one of your peers for an award.
• Participate in Smiles for Life.
• Have your team come up with a plan to help earn money to attend the event.
• Prepare what you will be wearing.

YES! Our amazing Resource Partners will provide everything you need for the event! Bags, water bottles, notebooks, t-shirts, pens, treats, snacks, hand sanitizer… and there are always a few fun surprises!

The Crown Council has over 50 Resource Partners that are the best businesses within dentistry that provide their services or products for our Crown Council dental offices. Only the best are invited to attend the Annual Event.

You will have a chance to meet with them at the event in the mornings, during breaks and when the afternoon general session ends. They are there to partner with you and help you be successful.

The Crown Council Young Dentist Program is an opportunity like no other for dentists in practice for 5 years or less! Is the only expert-mentored training and support experience (conducted through several in-person diagnostic sessions and events) designed to jumpstart thriving careers at a time when many young dentists may feel especially isolated and vulnerable.

For more information on the program, click >HERE, or contact Stuart Anderson at the Crown Council at [email protected] or call him at (800) 276-9658.

Business casual. Remember most hotels are a little chilly, so be sure to also dress so you can stay warm.

This gathering is different. Help us keep it that way!

• Show up on Thursday and joyfully participate.
• Come to the whole kit and caboodle.
• Participate in everything.
• Be on time.
• Don’t skip out.
• Be ready to share ideas with others.
• Be excited to connect with others.
• No complaining.
• No heavy drinking.
• Get good sleep.
• Be willing to help others.
• Have a happy attitude.
• Don’t be afraid to be vulnerable.
• Be enthusiastic about dressing up.
• Be ALL IN.

From March through June, hundreds of Crown Council dental practices throughout the U.S. and Canada professionally whiten teeth to raise money for seriously ill, disabled, and underprivileged children in their local communities and around the world.

When patients pay for their teeth whitening, they make the donation directly to the Smiles for Life Foundation. Our awesome partner, Ultradent, donates all the whitening materials. Crown Council practices donate their time. Patient’s smiles are professionally whitened and 100% of the contribution goes directly to help kids in need. Smiles for Life has raised almost $50 million dollars over the past 25 years!

All teams who contribute over $10,000 to the Smiles for Life Foundation during the 2025 campaign will be recognized on stage for their great efforts!

Cheering on, honoring, and recognizing our peers for a job well done is important. The top Smiles for Life offices work hard to raise money for those in need, and they deserve to be honored. Even if you didn’t participate in Smiles for Life this year, maybe attending the recognition will inspire your team to participate next time. Or attending might spark an idea or light a fire under one of your team members to want to be involved.

Also, the recognition only lasts about 30 minutes, and then we move on to our evening’s entertainment.

The Crown Council organizes dental humanitarian trips to the Dominican Republic and Guatemala. There are a few trips per year, and about 50 people can go on each trip (doctors, spouses, hygienists and team members).

You can learn more >HERE, or you can email Erin Kilgore at the Crown Council office at [email protected] or call (800) 276-9658 to speak with her directly.

• Young Dentist of the Year - contact Stuart Anderson  [email protected]
• Team of the Year
• Team Member of the Year
• Best Doctor to Work For
• Resource Partner of the Year - contact Spencer Chipping [email protected]
• Frances Hammond Humanitarian Award
• Individual Pearl Awards

Awared winners are chosen by the Crown Council membership.

Voting information will be sent out by text and email after November 30th, 2024.

November 30, 2025.

Click >HERE to view the 2025 Qualified Program.

• Have team members take notes during each presentation at the Event.
• Assign each team member to attend a different Lunch & Learn.
• Have a team member present ideas each week after the Event on assigned topic.
• Watch for post-event team meeting ideas.
• Watch for post-event videos for team meetings that will help pull everything you learned at the event together.

The cost of attendance is $1,395 per person. That includes all the event sessions, and three meals each day on Friday and Saturday.

There are three options:

1. Pay in Full
2. Pay equal monthly payments from May, 2025 – December, 2025
3. Pay a $400 deposit per person in May, 2024 and the balance in December, 2025

All payments are due by December 15, 2025.

Email Erin Kilgore at [email protected] if you need to change your payment plan or update your credit card.

All deposits are completely refundable until September 1, 2025. After September 1st, 2025 there is a $400.00 non-refundable cancellation fee for each reservation. Payment in full is due by December 15, 2025. All reservations are completely non-refundable after December 15, 2025.

Trip insurance is always a good idea to protect your trip investment. We suggest Allianz Travel Insurance. Learn more and purchase at allianztravelinsurance.com.

It’s best to arrive Wednesday evening or early Thursday morning, so you can have enough time to meet with your team to set your intentions, and to participate in all the fun Check-In activities on Thursday!

The trip from the Salt Lake City airport to the Grand America Hotel or Downtown Salt Lake is about 24 minutes.

• You can take Lyft, Uber, or a taxi.

It’s very hard to describe a Crown Council Annual Event Check-in! It’s really just an all-day PARTY and extremely important that you attend! You will receive all of your check-in materials and swag, and then you can stay as long as you’d like, get pumped for the event, connect, hang out and have fun! Be sure to plan enough time so you can experience it all (at least an hour or more)!

In the past we have had carnival games, photo ops, inflatable slides, challenges, service projects, t-shirt making, line dancing, a DJ spinning some tunes and much more! We are working hard to make this years check-in an unforgettable experience! Don’t miss out!

Our check-in day is casual / business casual.

Click >HERE to reserve your hotel room(s).

Right NOW! The hotel will likely sell out!

The Crown Council room rate  is $288 per night. Register >HERE

The rooms at the hotel are average sized.  Rooms have either a king bed or two queen beds and can easily accommodate two or more people.

All three meals are provided on both Friday and Saturday. The Grand America has some delicious food options for our group. They offer gluten-free, vegan, and vegetarian options. You can look at the dining options HERE>

If you plan to come into Salt Lake City early, we have a list of suggestions HERE>

Thursday, January 29th, 2026

11:00am – 7:00pm      Annual Event Check-In Experience!

Join us for games, pictures, golf, activities, socializing, prizes, music, and amazing event SWAG!

Friday,January 30th, 2026

7:00am                        Breakfast

7:15am – 7:45am        LATE Event Check-In

8:00am                        Be in your seats early for the Opening Ceremonies!

                                    General Session 

12:00pm                      Lunch 

2:00pm                        General Session 

7:00pm                        Dinner, Smiles for Life Celebration, and Entertainment

Saturday,January 31st, 2026

7:30am                        Mastermind Breakfast

9:00am                        General Session

12:00pm                      Lunch Shindig

2:00pm                        General Session

7:00pm                        Dinner, Recognition, and Entertainment

                                    (Black Tie optional)

Friday morning (January 30th) at exactly 8:00am. Be in your seat early!

There will be late check-in on Friday morning from 7:15am – 7:45am, but we don’t encourage checking in at the last minute. You’ll miss one of the best parts and won’t get the full experience of the Annual Event.

Go have a nice dinner, explore Salt Lake, go to the spa, sit in the hot tub, order room service, go to bed early! For dinner recommendations click HERE>

What makes the Annual Event special and different from other gatherings, is that we work very hard to make the weekend as personal as we can.

We have found the easiest way to communicate what’s going on at the event is by sending occasional text messages directly to each attendee’s phone. We don’t send very many texts, but when we do, they are filled with special announcements and information about the Event! If we don’t have your cell phone number, you won’t know what’s going on.

To RSVP click >HERE.

We aren’t sure yet. We will let you know.

We want every minute to count and to be of worth to you! We don’t offer very many breaks during the event. There is usually a break on both days from about 4:30pm – 7:00pm.

The Program includes three mentored events with world-renowned Dr. David Hornbrook, Utah Valley Dental Lab, and other prominent industry leaders. The first event is held in conjunction with the Crown Council’s Annual Event. Young Dentists meet during breakfast and lunch during the Event to help select a deserving nominee to receive a complete, charitable smile makeover during the 2026 Young Dentist Program.

Because they want to get good seats! The Event is open seating in the ballroom for the general sessions, so some teams go early to reserve seats so they can sit together up front.

A Smiles for Life Celebration! OZ Dust Ball

OZ DUST BALL

YES!!! And it is so awesome! It’s part of the Crown Council Annual Event Culture to participate in dressing up and being silly together. We would say 99% of attendees dress up and go all-out when asked to dress up in something fun. We have seen so many creative costumes and outfits!

The purpose of this breakfast is two-fold:

First, to allow the existing mastermind groups and their moderators to be together in person and meet for an hour (like they do once per month via Zoom, but in person for this particular meeting). We also provide them with an agenda for that in-person meeting as they sit around the table for that hour together.

And second, to gather those who are interested in joining a new Crown Council moderated Mastermind Group to sign up there at the breakfast.

It’s tradition! On Saturday at 12:00pm, we announce where and when the next Annual Event will be held. If you sign up on Saturday during lunch, you will receive $100.00 off tuition for each person you register.

The Crown Council Members’ Choice Awards!

We will have dinner at 7:00pm and then we will recognize our Qualified Members and present about 10 awards on stage. This is the only place in dentistry where you can nominate your doctor, your team or one of your peers to receive an award! We love to acknowledge and appreciate those who do amazing things! The awards last about one hour and then we will have some fun entertainment. Watch for an announcement!

“Black tie wear” is encouraged.

TBD

Saturday evening will go until about 10:00pm, so it’s best to fly out on Sunday.

List of Suggestions HERE>

List of Suggestions HERE>

List of this years Annual Event presenters can be found HERE> 

You will have a table and area of 6 ' x 30". Table top display only.